Reactively, companies tend to cut marketing budgets in a recession - yet those that choose to reallocate their spend towards product development, advertising or pricing, typically fare better (HBR 2020).  

In a recession, buying behaviour changes. In this session, we look at the four key buying personas that buyers fall into during downturns (HBR 2009), and how to adapt products to engage with consumers during hard times. 

You can use these buying personas to optimise your offerings during pandemic or recessionary conditions.

Product Sales Mastery BONUS Lesson 5

How to design products for pandemic or recessionary conditions

Next Lesson: Product Sales Mastery Lesson Six: Have You Made Me A Hero?