If you captured their attention in the first instance, you will have the privilege of unfolding the storyline of how your product makes their life better. You have at most 3 minutes to do this, so leveraging terrific customer testimonials and articulating your offerings in crisp, customer centric ways are key. Feelings of confusion, lack of trust and lack of clarity will impact your potential customer pool.

Product Sales Mastery Lesson 2

10 seconds to three minutes. Why should I stay?

Next Lesson: Product Sales Mastery Lesson Three: Should I Play With It?