If you're feeling discouraged by the challenges of designing and marketing products that just don't seem to sell, then this short course is exactly what you need. Uncover the secrets behind why some products skyrocket to success while others end up forgotten in the product graveyard. Gain valuable insights that have already helped hundreds of businesses achieve remarkable improvements in their conversion rates.

Welcome to the world of Product Sales Mastery!

Welcome to Product Sales Mastery!

Ever wondered why you accept industry average conversion rates of 1-2%?  Think about it another way… a conversion rate of 2% means that 98% of your marketing budget has been stolen by lookers. You paid for 100 customers to come to your door, and 98 of them bought nothing from you.

I have worked with businesses around the world, and through this work, have developed techniques to consistently boost conversion rates to 20, 30 and 40+%. The businesses I work with have achieved this increase in revenue repeatedly, sustainably, and have been able to successfully apply the techniques to other products and services.

What I have discovered, from decades in the field, and research into behavioural economics, human psychology, and product design, is that there are six critical moments in the customer journey that you can use to dramatically increase your chances of converting lookers into buyers. The great news is that you don’t have to spend the next two decades researching all these topics – I have packaged what you need to know into six lessons that will show you how to create digital strategies to convert more of your casual visitors into buyers, and retain them as repeat customers.

Praise for Product Sales Mastery

“Implementing your strategies to our onboarding flow helped us to retain over 62.4% more customers in the first month post-signup”

“You helped us understand where our biggest leaks were. Fixing this has effectively tripled our marketing budget”

“Really useful framing that has helped our Marketing and Product teams work together more effectively”

The lessons in this course have helped businesses grow their revenue, and they will help you too. Get started with  Product Sales Mastery today... six short lessons that will elevate the future success of your brand. 

What you will learn in this short course

The lessons in the Product Sales Mastery Course are organised around the concept of Internet Street, a term coined by Google's Insights Team. 

In each lesson, we walk together down Internet Street, stopping at:

• Lesson 1: Zero to 10 seconds. Does it feel right?
• Lesson 2: 10 seconds to three minutes. Why should I stay?
• Lesson 3: 3 minutes to signup. Can I play with it?
• Lesson 4: First 48hrs. Can I make it work for me?
• Lesson 5: Upgrade. Do you make my life better?
• Lesson 6: Loyalty. Have you made me a hero?
• Unexpected Bonus Lesson: How to design products for pandemic or recessionary conditions

Each lesson will show you exactly how to spot any issues, what typically causes any leaks, and how to fix them.  

Let's get started!

Intro: Product Sales Mastery

Next Lesson: Product Sales Mastery Lesson One: Does it feel right?