1 min read
RAMMP Short Course: Usability Testing Like a #Boss Course Overview
Michelle Hermans
Nov 16, 2023

I frequently collaborate with clients who invest substantial resources into marketing, enticing customers through their doors and garnering impressive sign-ups. However, they are disheartened to witness over 80% of these new sign-ups dropping off within the first 24 hours. If you find yourself in this predicament, Usability Testing is the solution to plugging the leaks.
Welcome to Usability Testing Like a #Boss
In the next four short lessons, you will learn how to reduce product churn, and increase your revenue by making sure that your product delivers the best possible experience to your customers.
Think of that app you once used, the one that you could not figure out how to use as the buttons made no sense. Great design will make or break you. I often work with clients who spend a ton of money on marketing getting customers in the door, and getting terrific sign-ups... only to see 80%+ of new sign-ups churn in the first 24 hours. If this is happening to you, Usability Testing will help you fix the leaks - imagine the increase in revenue you would experience if your churn rate dropped from 80% to 50%, or even 20%.
I have helped clients achieve these kinds of results, and now you can learn how in this easy-to-follow, super practical lessons on Usability Testing Like a Boss.
What you will learn in this short course
- Lesson 1: What is usability testing, and why you need it (7 minutes)
- Lesson 2: How to validate your concept (12 minutes)
- Lesson 3: How to test your prototype (10 minutes)
- Lesson 4: Common usability testing pitfalls (12 minutes). Most popular part, share with your team and use as a reference!
Get started today 🌟
Next Lesson: Usability Test Like a #Boss Lesson One: What is usability testing and why you need it

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