1 min read
RAMMP Short Course: SEO Smarts: How to Create Better Marketing Activations
Michelle Hermans
Oct 12, 2023

Welcome to SEO Smarts
Did you know that the average successful GoogleAdwords campaign costs around $10,000 per month, and that Google changes their page ranking algorithm around 3000 times a year?
There is a ton of information of SEO Optimisation out there, and one of the biggest challenges that my clients face is how to make sense of it all.
In the next four lessons, you will learn how to make sense of SEO optimisation, what measures to put in place to ensure your marketing agency is delivering value, and get leading insights into how to optimise your marketing budget returns.
In the last two years alone, I have helped dozens of clients apply these lessons in their businesses, and seen the positive effects that these simple pro-tips can have. I have applied these lessons to my own projects, and created successful marketing activations that generate thousands of dollars (that's right, marketing activations that pay, not cost).
Enrol in SEO Smarts today, and you will change the way you think about modern marketing forever.
What you will learn
The first two lessons will give you an understanding of what levers to adjust and tools to use to get improvements in SEO performance
- Lesson 1: Healthy website
- Lesson 2: Relevant content
Lessons three and four focus on how to maximise your marketing spend by looking at several scalable marketing strategies and how to measure their effectiveness
- Lesson 3: Smart activations
- Lesson 4: Measurable metrics
SEO Smarts Next Lesson: Lesson 1: Healthy website

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