2 min read

Do you suffer from Meh Syndrome?

Do you suffer from Meh Syndrome?

Do you suffer from Meh  Syndrome? If you are feeling overworked, overwhelmed and your marketing budget is disappearing faster than a chatbot with a caffeine addiction, you may be at risk... take our mini-quiz and find out!


 

Meh Syndrome Mini-Quiz (1 minute)

The best way to tell that you have Meh Syndrome is to take the mini quiz below. 

  • Do you send traffic to your website each month but do not generate leads? [ YES | NO ]
  • Have you recently increased your marketing budget and not seen any effect on MQLs? [ YES | NO ]
  • Have you recently paid for a website upgrade and are not seeing an uplift in enquiries or demo bookings? [ YES | NO ]
  • Do you have trouble justifying your monthly agency retainer? [ YES | NO ]
  • Are you overwhelmed, and unsure about what to do next to improve marketing impact? [ YES | NO ]

If you answer "YES" to any of the questions, you are most likely at risk.


 

What is Meh Syndrome?

Many marketers think that they have a traffic problem, so they spend more on getting more traffic to the site. They see no effect on their conversion rates, because what they may not realise, is that they do not have a traffic problem at all.. they have a "Meh" problem. Once they address that, their relationships improve, conversion rates improve, their stress levels reduce, they get a promotion and a holiday :)

A lot of our customers need more MQLs. They hire a marketing agency, and increase the traffic to their website. They see the traffic going up each month, but there is no change in the MQLs. They increase their marketing budget, and still no more leads. Lots more wasted marketing dollars.

We recently helped a compliance app generate 300% more MQLs. It was easy once they realised that they were using their budget to solve the wrong problem.

Meh Syndrome is a breakdown in the marketing funnel that affects conversion rates, brand loyalty and CMO job satisfaction.

Why fix Rejected Funnels?

In today's fast-paced and ever-changing world, building customer loyalty and advocacy is crucial to stay ahead of the competition. The ADORE Process™ is a secret weapon to creating customer journeys and experiences that nurture relationships. Understanding the process of how to create better relationships will help you to gain confidence in knowing that you are using your marketing budget to solve the right problem.

Once you identify the real cause of rejections in your funnel, you can address and fix them. Most customers using RAMMP can identify the true cause of Meh Syndrome instantly, and correct the issues within a month.

Understanding and applying budget to fixing the right problem will ultimately result in the best use of your marketing budget, and create the fastest pathway to sustainably increasing your conversion rates.


What can I do?

We created RAMMP to help identify the exact causes of Meh Syndrome. You can try RAMMP today: simply create an account and enter your Google Analytics data. You can access your first three scores for FREE.

 

Summary

The success of your marketing funnel relies on identifying and plugging up hidden holes that may be repelling potential customers. Many marketers experience overwhelm, confusion and budget erosion all because they are focused on solving the wrong problem.

Understanding the real causes of Meh Too Syndrome will reduce unnecessary marketing spend, and help you to get the strongest possible conversion rates.