RAMMP Dashboards Recognised in Australia’s International Good Design Awards for Excellence in Design and Innovation.

The winners of Australia’s peak international design awards were announced on Friday 8 September at the 2023 Australian Good Design Awards in front...

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RAMMP Short Course: Product Sales Mastery Lesson 6

Your product will not be for everyone, so inevitably, some will leave you. What you learn from those who are no longer yours can help to supercharge...

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RAMMP Short Course: Product Sales Mastery BONUS Lesson 5

Reactively, companies tend to cut marketing budgets in a recession - yet those that choose to reallocate their spend towards product development,...

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RAMMP Short Course: Product Sales Mastery Lesson 5

The ultimate litmus test - did you deliver value? Has your product become part of your customer’s normal routine. Low return-usage rates, and poor...

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RAMMP Short Course: Product Sales Mastery Lesson 4

The first 48 hours are critical to establish ownership and success. Common mistakes at this phase include on-boarding that creates too much homework,...

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RAMMP Short Course: Product Sales Mastery Lesson 3

You have done the hard work, and got the customer in the virtual door. This phase is critical to get right, if you do, you stand a chance of creating...

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RAMMP Short Course: Product Sales Mastery Lesson 2

If you captured their attention in the first instance, you will have the privilege of unfolding the storyline of how your product makes their life...

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RAMMP Short Course: Product Sales Mastery Lesson 1

Within the first 10 seconds, your potential customers make a quick judgment on whether you are worth their attention. This small window of time is...

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RAMMP Short Course: Product Sales Mastery Course Overview

If you're feeling discouraged by the challenges of designing and marketing products that just don't seem to sell, then this short course is exactly...

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Grow your Business Podcast: Brand, Data and Strategic Insights

Grow your Business Podcast: Brand, Data and Strategic Insights

In this episode of Grow Your Business Anna Harrison and Saul Edmonds discuss the topic: Brand, Data and Strategic Insights

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Is Meh Syndrome wasting your marketing budget?

Do you suffer from Meh Syndrome?

Do you suffer from Meh Syndrome? If you are feeling overworked, overwhelmed and your marketing budget is disappearing faster than a chatbot with a...

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How a few simple UX changes increased monthly net payer gain by 138% for PocketSmith

The challenge for PocketSmith 90% of paying customers were active in the first month after signing up, 44% of customers were inactive in the second,...

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RAMMP's ultimate guide to turning site visitors into loyal fans

The Ultimate Guide to Turning Site Visitors into Brand Advocates

According to Shopify’s latest research, rising acquisition costs force brands to foster long-term relationshipswith their customers. Digital Brand...

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3 things that will make you a more valuable digital designer

3 things that will make you a more valuable digital designer

Discover how to design products that consistently outperform industry conversion rates, and make you a more valuable designer

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How NextMinute reduced website exits by 170% by creating a smoother journey to sign-up

We are only seeing an exit rate of 27% compared to 47% on our website conversion page, meaning users are more informed to convert -- Hayden Foster,...

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Retain or Regret: The Importance of Prioritizing Customer Retention

The status quo is to focus on acquisition as opposed to retention. Most of the current approach is built on faulty premise that customers are...

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The SEO Secrets that Google and Facebook Keep Under Wraps

The SEO Secrets that Google and Facebook Keep Under Wraps

Making sense of Search Engine Optimisation (SEO) is a struggle for businesses and industry professionals alike. These six factors will help you get...

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How Grammarly uses a weekly newsletter as a clever reminder of their value to maintain engagement

Learn how Grammarly created a unique system for converting their digital relationships from Sign-up to Upgrade and re-buy

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Convert your clicks to clients

Backed by passion and founded on science.  The RAMMP blog is the place to look if you have tried everything, and are still not realising the conversion rates you deserve.

RAMMP Blog