Forming and Building Stronger Brand Relationships through Digital with Dr. Anna Harrison

Forming and Building Stronger Brand Relationships through Digital with Dr. Anna Harrison

So, our podcast is all about Navigating the Customer Experience. As you can imagine, when your email came across my attention, and I saw that you wrote this book called Digital Brand Romance: How to Create Lasting Relationships in a Digital World, I said to myself, this sounds very interesting and then I read a little bit more and it really got me intrigued. And so, I'm sure just as how I was intrigued, our listeners will be just as intrigued about your book. So, could you tell us a little bit about the book?


 

Anna chats with Yanique Grant about navigating the customer experience, and how to form and build strong brand relationships

RAMMP Dashboards Recognised in Australia’s International Good Design Awards for Excellence in Design and Innovation.

RAMMP Dashboards Recognised in Australia’s International Good Design Awards for Excellence in Design and Innovation.

The winners of Australia’s peak international design awards were announced on Friday 8 September at the 2023 Australian Good Design Awards in front...

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RAMMP Short Course: Product Sales Mastery Lesson 6

RAMMP Short Course: Product Sales Mastery Lesson 6

Your product will not be for everyone, so inevitably, some will leave you. What you learn from those who are no longer yours can help to supercharge...

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RAMMP Short Course: Product Sales Mastery BONUS Lesson 5

RAMMP Short Course: Product Sales Mastery BONUS Lesson 5

Reactively, companies tend to cut marketing budgets in a recession - yet those that choose to reallocate their spend towards product development,...

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