Retain or Regret: The Importance of Prioritizing Customer Retention

Retain or Regret: The Importance of Prioritizing Customer Retention

The status quo is to focus on acquisition as opposed to retention. Most of the current approach is built on faulty premise that customers are promiscuous. How can you build customer intimacy with confidence? Tune in.


 

Anna speaks with Amas Tenumah on the importance of customer retention over customer acquisition: controversial, yes!! Tune in below to hear how it goes...

Part 1

 

Part 2

 

 

RAMMP Dashboards Recognised in Australia’s International Good Design Awards for Excellence in Design and Innovation.

RAMMP Dashboards Recognised in Australia’s International Good Design Awards for Excellence in Design and Innovation.

The winners of Australia’s peak international design awards were announced on Friday 8 September at the 2023 Australian Good Design Awards in front...

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RAMMP Short Course: Product Sales Mastery Lesson 6

RAMMP Short Course: Product Sales Mastery Lesson 6

Your product will not be for everyone, so inevitably, some will leave you. What you learn from those who are no longer yours can help to supercharge...

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RAMMP Short Course: Product Sales Mastery BONUS Lesson 5

RAMMP Short Course: Product Sales Mastery BONUS Lesson 5

Reactively, companies tend to cut marketing budgets in a recession - yet those that choose to reallocate their spend towards product development,...

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