Retain or Regret: The Importance of Prioritizing Customer Retention

The status quo is to focus on acquisition as opposed to retention. Most of the current approach is built on faulty premise that customers are promiscuous. How can you build customer intimacy with confidence? Tune in.

Anna speaks with Amas Tenumah on the importance of customer retention over customer acquisition: controversial, yes!! Tune in below to hear how it goes...

Part 1

Part 2