Within the first 10 seconds, your potential customers make a quick judgment on whether you are worth their attention. This small window of time is your chance to establish credibility and connect with their intuitive response of "does this feel right for me?"
If your messaging is unclear and inward-focused, not only will you lose a potential customer, but they may also choose to buy from your competitors and even spend up to 16% more (according to the Harvard Business Review Journal, July 2020 Edition).
In this lesson we will look at:
The two things that contribute to making a great first impression
Which metrics to track to see if you have any issues at the 10 second gate
Common causes of issues at the 10 second gate
How to resolve these issues
As always, please share your experiences and thoughts by dropping a comment below, or sending us an email. And if you love what you learn, please share this RAMMP Short Course with someone who you know would value it.
---
Fast track your success with a FREE RAMMP analysis at rammp.com. RAMMP will show you exactly what areas of the marketing funnel need your attention and provide chatbot prompts to help you generate the content you need to stop the leaks
Michelle Hermans
