"Welcome to 'Usability Test Like a Boss,' where we tackle one of the most perplexing challenges in digital marketing today: high drop-off rates. Picture this – you've poured resources into marketing, drawing customers in and watching your sign-up rates soar. But then, an alarming 80% of these new sign-ups vanish within the first 24 hours. It's frustrating, isn't it?

Welcome to Usability Test Like a #Boss

In the next four short lessons, you will learn how to reduce product churn, and increase your revenue by making sure that your product delivers the best possible experience to your customers.

Think of that app you once used, the one that you could not figure out how to use as the buttons made no sense. Great design will make or break you. I often work with clients who spend a ton of money on marketing getting customers in the door, and getting terrific sign-ups... only to see 80%+ of new sign-ups churn in the first 24 hours. If this is happening to you, Usability Testing will help you fix the leaks - imagine the increase in revenue you would experience if your churn rate dropped from 80% to 50%, or even 20%. 

I have helped clients achieve these kinds of results, and now you can learn how in this easy-to-follow, super practical lessons on Usability Testing Like a Boss.

By the end of this course, you'll learn how to conduct effective usability tests that provide real, actionable insights. You'll discover how to pinpoint issues that users face, making their journey from sign-up to loyal customer seamless and satisfying. Whether you're a startup owner, a product manager, or a digital marketing professional, 'Usability Test Like a Boss' will equip you with the tools you need to significantly reduce drop-off rates and transform user experience.

What you will learn

This course is your guide to understanding and implementing Usability Testing, the unsung hero of customer retention strategies. Usability Testing isn't just about making your website or app look good; it's about understanding your users' needs, behaviors, and challenges. It's the key to identifying why most sign-ups are dropping off so quickly and what you can do to prevent it.

• Lesson 1: What is usability testing, and why you need it
• Lesson 2: How to validate your concept
• Lesson 3: How to test your prototype 
• Lesson 4: Common usability testing pitfalls (12 minutes).  Most popular part, share with your team and use as a reference!

Get started today 🌟

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