SEO Smarts: Lesson Two: Relevant Content (RAMMP Short Course)
Relevant content will make you a winner with Google, and also with your target audience! Luckily, if you have identified this as your weak spot, our...
SEO Smarts: Lesson One: Healthy Website (RAMMP Short Course)
The first, non-negotiable ingredient to improving your SEO ranking is to ensure that your HTML is healthy. Don't stress, there are plenty of tools...
SEO Smarts: How to Create Better Marketing Activations (RAMMP Short Course)
If your RAMMP "Marketing" score is a little orange, then you have come to the right place!
RAMMP Dashboards Recognised in Australia’s International Good Design Awards for Excellence in Design and Innovation.
The winners of Australia’s peak international design awards were announced on Friday 8 September at the 2023 Australian Good Design Awards in front...
Product Sales Mastery: Lesson 6 - How to turn 'a Reason or a Season' into For Life (RAMMP Short Course)
Your product will not be for everyone, so inevitably, some will leave you. What you learn from those who are no longer yours can help to supercharge...
Product Sales Mastery: Lesson 5 BONUS! How buyers behave during recessionary conditions (RAMMP Short Course)
Reactively, companies tend to cut marketing budgets in a recession - yet those that choose to reallocate their spend towards product development,...
Product Sales Mastery: Lesson 5 - The Moment of Truth (RAMMP Short Course)
The ultimate litmus test - did you deliver value? Has your product become part of your customer’s normal routine. Low return-usage rates, and poor...
Product Sales Mastery: Lesson 4 - The Reality (RAMMP Short Course)
The first 48 hours are critical to establish ownership and success. Common mistakes at this phase include on-boarding that creates too much homework,...
Product Sales Mastery: Lesson 3 - The Honeymoon (RAMMP Short Course)
You have done the hard work, and got the customer in the virtual door. This phase is critical to get right, if you do, you stand a chance of creating...
Product Sales Mastery: Lesson 2 - Master the art of digital fascination (RAMMP Short Course)
If you captured their attention in the first instance, you will have the privilege of unfolding the storyline of how your product makes their life...
Product Sales Mastery: Lesson 1 - The First Impression (RAMMP Short Course)
Within the first 10 seconds, your potential customers make a quick judgment on whether you are worth their attention. This small window of time is...
Product Sales Mastery: How to consistently convert lookers into buyers (RAMMP Short Course)
If you're feeling discouraged by the challenges of designing and marketing products that just don't seem to sell, then this short course is exactly...
Grow your Business Podcast: Brand, Data and Strategic Insights
In this episode of Grow Your Business Anna Harrison and Saul Edmonds discuss the topic: Brand, Data and Strategic Insights
Do you suffer from Meh Syndrome?
Do you suffer from Meh Syndrome? If you are feeling overworked, overwhelmed and your marketing budget is disappearing faster than a chatbot with a...
How a few simple UX changes increased monthly net payer gain by 138% for PocketSmith
The challenge for PocketSmith 90% of paying customers were active in the first month after signing up, 44% of customers were inactive in the second,...
The Ultimate Guide to Turning Site Visitors into Brand Advocates
According to Shopify’s latest research, rising acquisition costs force brands to foster long-term relationships with their customers. Digital Brand...
3 things that will make you a more valuable digital designer
Discover how to design products that consistently outperform industry conversion rates, and make you a more valuable designer